When it comes to boosting the search engine optimization (SEO) efforts of your business, most companies feel as if they’re stuck trying to use and reuse the same tactics.
These companies have placed keywords in their web content, URLs, page titles and images. They’ve removed Adobe Flash from their site. They’ve added sitemaps. They’ve done everything they’ve been told to do to implement SEO into their marketing strategy.
But contrary to popular knowledge, these are not the only things that can be done to implement organic search engine optimization. If you want to increase your site’s visibility and you’ve exhausted all of your popular efforts, it’s time to start implementing some creative tactics. The following are four ways that you can creatively improve your SEO and boost your online presence.
1. Become a sponsor or donor of a non profit.
When you donate or sponsor a non profit event, the non profit will usually add a list of their sponsors or donors to their website. Along with this added promotion for you business, you are usually always able to provide a link back to your website. Having links to your website helps drive traffic, which improves your SEO ranking. Plus, your company will also be associated with a good cause, which is always a great form of marketing.
2. Join social networks.
Social networks give you an easy way to reach a very large audience. Plus, since you can create your own content on these sites, you have the ability to link back to your website or blog. If you have a large social media following, placing links back to your site will increase traffic and improve your SEO efforts. Plus, social media makes it easy for your link to go viral, so if you generate great content, your followers may share your link with their following, increasing your reach.
3. Become a guest blogger.
If you have information to share, you can try and become a guest blogger. When you’re a guest blogger, you will usually be able to add a short bio to the end of your post that includes a link back to your site or blog. As a guest blogger, you are able to reach out to a new audience and help drive interest in your business and traffic to your site.
4. Create advertisements.
If you have yet to take out online advertisements, this is a must for your SEO. Google AdWords can help you create pay-per-click advertising that can help generate traffic to your site. These ads can link to any page of your site, your blog or even your social networking account, and you have the option of setting your own budget, so it’s a tactic that can be done by any company of any size.
When it comes to your SEO tactics, there are plenty of ways that you can help boost your site’s visibility. Yes, having the right keywords is an important step, but there are other creative ways that you can improve your SEO. Sponsor an event, join social networks, become a guest blogger and create advertisements, and you will soon find your SEO improving.
Caleb Grant is an online marketing and SEO professional with many years of experience. He highly suggests that you visit www.seomap.com where you can learn more about ways to optimize your keyword selection.