In this article I want to give quick reviews about each advertising services that are available on internet. This article is especially good for you who want to know what difference between advertising services is. Remember that these are quick reviews and not deep reviews.
I’m going to make quick reviews about following services:
- Google Adwords
- Yahoo Search Marketing!
- Miva
- Microsoft Adcenter
Google Adwords
Google Adwords is probably most known advertising service around the internet. In Adwords you have two options to advertise, you can either use Pay Per Click or Pay Per Impression method. In PPC main idea is that whenever your ad keywords trigger your ad your ad will appear in Google page. By using this method you are in auction because you bid about keywords. If you are interested on how keyword bidding works on Adwords then check my article which includes Google expert video by clicking here.
Google Adwords is very diverse advertising service. You can define your ads very specifically by having options to be modified like:
- Language
- Location
- Networks (Search and Content Network)
- Devices (iPhones and Desktops)
- Budget
- Bidding
- Accelerate (How fast your ads are displayed)
- Ads Form (Text or Image)
So you have lots of options. Beside of those things Adwords offers lots of other sub services like Keyword Tool which is most used keyword tool amongst internet marketers.
Also you are able to track all your clicks, impressions, conversion rate and lots more.
Bad thing in Google Adwords is that they have very tight rules and they must be obeyed unless you want to get banned from their service. This is of course also good thing when considering that Google wants to deliver best service to their customers. Another thing is that keyword prices are nowadays very high but you can get them cheaper only if you optimize properly your site.
For more information about Google Adwords please click here. So for Google Adwords I have to give
Yahoo Search Marketing!
Yahoo Search Marketing is same kind like Google Adwords but interface is different. It is easy to use although Google Adwords interface in my opinion is easier to use. Main idea is also same like Google Adwords. You just create ad and define keywords to it and you will pay only when someone clicks on your ad.
Good thing in Yahoo Search Marketing is that keyword cost is not as high as in Google Adwords but you can see sometimes results slower than in Google Adwords. Remember that this does not happen all the time but sometimes. However Yahoo Search Marketing is not bad advertising service. It is very good one and sometimes it is even better for beginners or advanced users to use it rather than Google Adwords. Why?
Reason is that because lots of people are using Google, because Google is king of search engines and thus people are always searching from there. However you need to remember that Google is not only big search engines that are available around internet. In fact Yahoo is almost used same amount like Google Adwords.
Now if lots of people are using Google there would be of course more people on Google Adwords because they know that they can reach most of people to their ads by using Google Adwords and thus there are tougher keyword auction.
For more information about Yahoo Search Marketing please click here. For Yahoo Search Marketing I give
Miva
Time for Miva. Miva has been on this business since 1999. They launched their service with pay-per-click. Miva is doing very well even it is not known as much as giants Google Adwords and Yahoo Search Marketing.
Good thing in Miva is that you have more character space for your ad, meaning that you are able to write long title and long description to your ad. For example in Google Adwords you have only 30 character limit of your title while in Miva you have 50 characters. In side of description in Google Adwords you can have only 35 characters long lines and you can have only two lines while in Miva you can have 250 characters. So there’s difference.
Also you can join with Miva either as Publisher or as Advertiser. For more info about Miva please click here.
Microsoft Adcenter
Microsoft Adcenter is another advertising service that is quiet known. It is working same like above advertising services. Your ads will be displayed on Msn and Bing. Even Microsoft Adcenter provides good services they have one very big minus about their service. Big minus comes from joining to their advertising service.
They have limited their service for specific countries only. Those countries are:
- Canada
- French
- United Kingdom
- United States
- Singapore
So if you live out of those countries you are not eligible to join to Microsoft Adcenter advertising service. Now one question rises above my head, WHAT WERE THEY THINKING? I don’t know. Anyway another bad thing that I also noticed is that there happens more errors on their services and Adcenter is not supporting Google Chrome web browser.
If you want to get more information about Microsoft Adcenter please click here. For Adcenter I have to give only
Even those major advertising services are almost same but they have lots of differences in what they provide.
