Good thing in Miva is that you have more character space for your ad, meaning that you are able to write long title and long description to your ad. For example in Google Adwords you have only 30 character limit of your title while in Miva you have 50 characters. In side of description in Google Adwords you can have only 35 characters long lines and you can have only two lines while in Miva you can have 250 characters. So there’s difference.

Also you can join with Miva either as Publisher or as Advertiser. For more info about Miva please click here.

Search Engine Marketing

Search Engine Marketing Definition

The definition of search engine marketing goes like follows, Search Engine Marketing (SEM) is a form of internet marketing where websites are promoted through search engine optimization, contextual advertising, paid placement paid inclusion to increase their visibility.

SEM consist from two parts, each part can be done individually. They are not depending on each other. First part is called Search Engine Optimization (SEO) and second part is called PPC (Pay-Per-Click). The big difference between those two parts is that SEO is free and PPC cost.

In SEO a person will optimize own webpage to get visibility in search engines, but in PPC person will bid based on keywords in order to get visibility in search engines. SEO is time consuming and with PPC you can get visibility immediately if you have made properly your ad.

Search Engine Marketing Services

There are various search engine marketing services around the internet. Here are listed largest ones.

• Google Adwords
• Yahoo! Search Marketing
• Microsoft Adcenter

Note: To read reviews of services above, click them.

All of those SEM services have at least one common thing which is the marketing method, that is marketing in search engines but they differ in the way on what kind of services they actually provide, for example each of those services are having own keyword tools, each of those keyword tools are customized according to that SEM service.

Another big differ is the cost of marketing, for example when we speak about PPC prices, Google Adwords has definitely most expensive because it has already received good reputation about its keywords and that they are converting well because of audience. In other hand Yahoo! Search Marketing is doing very well with its keywords even when they have little bit cheaper prices than Google Adwords.

So every service have pros and cons. Best thing to find out what is best for you is that you try them but remember to have experience with PPC if you are planning to do some Search Engine Marketing.

The Future of Search Engine Marketing

SEM seems to be in full motion in future too, but probably there’s going to be that only people and companies who can afford high CPC (Cost-Per-Click) prices can start PPC business to make it success. Reason for this is that in order to get low CPC prices you need to optimize your ads and they must do good performance. This will require lots of testing and testing requires lots of money.

Of course there are other methods like CPM (Cost-Per-Impression), where customer pays for every 1000 impression. Price will vary. This will give good chance to save money if your ad is very powerful because CPC prices are not calculated in CPM.

If those services want to let other people to have possibility to compete in this competition they must lower their CPC prices, otherwise they can’t. If we think this thing more deeply it also have good meaning and that is this will reduce all people out who are not very serious about marketing and also to reduce or taking those people out will make them as better service.

They have limited their service for specific countries only. Those countries are:

• Canada
• French
• United Kingdom
• United States
• Singapore

So if you live out of those countries you are not eligible to join to Microsoft Adcenter advertising service. Now one question rises above my head, WHAT WERE THEY THINKING? Anyway another bad thing that I also noticed is that there happens more errors on their services and Adcenter is not supporting Google Chrome web browser.

If you want to get more information about Microsoft Adcenter please click here. For Adcenter I have to give only

Good thing in Yahoo Search Marketing is that keyword cost is not as high as in Google Adwords butyou can see sometimes results slower than in Google Adwords. Remember that this does not happen all the time but sometimes. However Yahoo Search Marketing is not bad advertising service. It is very good one and sometimes it is even better for beginners or advanced users to use it rather than Google Adwords. Why?

Reason is that because lots of people are using Google, because Google is king of search engines and thus people are always searching from there. However you need to remember that Google is not only big search engines that are available around internet. In fact Yahoo is almost used same amount like Google Adwords.

Now if lots of people are using Google there would be of course more people on Google Adwords because they know that they can reach most of people to their ads by using Google Adwords and thus there are tougher keyword auction.

For more information about Yahoo Search Marketing please click here. For Yahoo Search Marketing I give

Google Adwords is very diverse advertising service. You can define your ads very specifically by having options to be modified like:

• Language
• Location
• Networks (Search and Content Network)
• Devices (iPhones and Desktops)
• Budget
• Bidding
• Accelerate (How fast your ads are displayed)
• Ads Form (Text or Image)

So you have lots of options. Beside of those things Adwords offers lots of other sub services like Keyword Tool which is most used keyword tool amongst internet marketers.

Also you are able to track all your clicks, impressions, conversion rate and lots more.

Bad thing in Google Adwords is that they have very tight rules and they must be obeyed unless you want to get banned from their service. This is of course also good thing when considering that Google wants to deliver best service to their customers. Another bad thing is that keyword prices are nowadays ridiculous high but you can get them cheaper only if you optimize properly your ad and site.

For more information about Google Adwords please click here. So for Google Adwords I have to give five stars because of their great service.

I’m going to make quick reviews about following services:

• Google Adwords
• Yahoo Search Marketing!
• Miva
• Microsoft Adcenter

Google Adwords

Google Adwords is probably most known advertising service around the internet. In Adwords you have two options to advertise, you can either use Pay Per Click or Pay Per Impression method. In PPC main idea is that whenever your ad keywords trigger your ad your ad will appear in Google page. By using this method you are in auction because you bid about keywords. If you are interested on how keyword bidding works on Adwords then check my article which includes Google expert video by clicking here.

Google Adwords is very diverse advertising service. You can define your ads very specifically by having options to be modified like:

• Language
• Location
• Networks (Search and Content Network)
• Devices (iPhones and Desktops)
• Budget
• Bidding
• Accelerate (How fast your ads are displayed)
• Ads Form (Text or Image)

So you have lots of options. Beside of those things Adwords offers lots of other sub services like Keyword Tool which is most used keyword tool amongst internet marketers.

Also you are able to track all your clicks, impressions, conversion rate and lots more.

Bad thing in Google Adwords is that they have very tight rules and they must be obeyed unless you want to get banned from their service. This is of course also good thing when considering that Google wants to deliver best service to their customers. Another thing is that keyword prices are nowadays very high but you can get them cheaper only if you optimize properly your site.

For more information about Google Adwords please click here. So for Google Adwords I have to give

Yahoo Search Marketing!

Yahoo Search Marketing is same kind like Google Adwords but interface is different. It is easy to use although Google Adwords interface in my opinion is easier to use. Main idea is also same like Google Adwords. You just create ad and define keywords to it and you will pay only when someone clicks on your ad.

Good thing in Yahoo Search Marketing is that keyword cost is not as high as in Google Adwords but you can see sometimes results slower than in Google Adwords. Remember that this does not happen all the time but sometimes. However Yahoo Search Marketing is not bad advertising service. It is very good one and sometimes it is even better for beginners or advanced users to use it rather than Google Adwords. Why?

Reason is that because lots of people are using Google, because Google is king of search engines and thus people are always searching from there. However you need to remember that Google is not only big search engines that are available around internet. In fact Yahoo is almost used same amount like Google Adwords.

Now if lots of people are using Google there would be of course more people on Google Adwords because they know that they can reach most of people to their ads by using Google Adwords and thus there are tougher keyword auction.

For more information about Yahoo Search Marketing please click here. For Yahoo Search Marketing I give

Miva

Time for Miva. Miva has been on this business since 1999. They launched their service with pay-per-click. Miva is doing very well even it is not known as much as giants Google Adwords and Yahoo Search Marketing.

Good thing in Miva is that you have more character space for your ad, meaning that you are able to write long title and long description to your ad. For example in Google Adwords you have only 30 character limit of your title while in Miva you have 50 characters. In side of description in Google Adwords you can have only 35 characters long lines and you can have only two lines while in Miva you can have 250 characters. So there’s difference.

Also you can join with Miva either as Publisher or as Advertiser. For more info about Miva please click here.

Microsoft Adcenter

Microsoft Adcenter is another advertising service that is quiet known. It is working same like above advertising services. Your ads will be displayed on Msn and Bing. Even Microsoft Adcenter provides good services they have one very big minus about their service. Big minus comes from joining to their advertising service.

They have limited their service for specific countries only. Those countries are:

• Canada
• French
• United Kingdom
• United States
• Singapore

So if you live out of those countries you are not eligible to join to Microsoft Adcenter advertising service. Now one question rises above my head, WHAT WERE THEY THINKING? I don’t know. Anyway another bad thing that I also noticed is that there happens more errors on their services and Adcenter is not supporting Google Chrome web browser.

If you want to get more information about Microsoft Adcenter please click here. For Adcenter I have to give only

Even those major advertising services are almost same but they have lots of differences in what they provide.

So today I want actually to share some of my experiences about Admob. I have discussed little bit about Admob before but we will go little bit deeply about my experiences with Admob. I think you have heard about product called Cell Phone Cash. I have made review about it and you can read it here. Anyway I bought that product and I was thinking that this could be one of the best new marketing methods that are currently available.

So I started to follow some of those videos that were provided in Cell Phone Cash. I’m not going to discuss about Cell Phone Cash because it is not our topic here, if you want more information about it please read the review but I can tell you that it is quick course that teach how to use cell phone markets to sell products and so on. It contains HD quality videos and whole product consists from seven week course.

So author of Cell Phone Cash which is also same author of Maverick Money Makers instruct in first week on video called “Make Money in 48 Hours” that in order to make money in 48 hours you need to use service called Admob. At this point this was my first time when I saw and even knew that this kind of service existed. So I decided to give a try.

Minimum deposit for your account is 50$ and the click are so ridiculous low that you can get click with cost of 0.03$. I made up six campaigns. I had quiet high expectations because not so many people know about this service and also mobile phone markets are quiet high. One of high mobile phone markets is iPhone sector.

So I put six campaigns running, optimized as much as I can and then I was waiting for results. I started to get lots of clicks and impressions too, my highest CTR (Click Through Rate) was something 5%, which is not so high but I got with my 50$ totally over 1200 clicks.

Some of my campaigns were Clickbank campaigns and results were so bad that I could never believe. At this point I was little bit sad and mad because I see how my money flows to pocket of Admob and bad thing is that you can’t withdraw money that are left in your account.

In the final point I just saw how my 50$ flew away to air and I didn’t got any benefit. At this point I decided to make some research on why my campaigns failed. Biggest reason why my campaigns failed were because they were not suitable for iPhones. So I learned from my mistake because who would buy some ebooks by iPhone? If you know lots of people who are willing to buy some ebooks via iPhone then contact me

So what I found about Admob? I found that Admob is good service only if you know what you are doing. If you do not know on what you are doing and how to optimize your ads on mobile markets properly then leave this method or at least learn mobile phone marketing.

At the moment mobile phone marketing is very fruity. Before you jump and deposit at least 50$ on Admob learn first mobile phone marketing and when you know what you are doing then make some plan. Run first one or two testing campaigns if they are getting successful then concentrate on them and build other campaigns. Remember testing campaign before going deeply into it.

One known mobile marketing company is called Admob. Admob is mobile advertising platform that is specialized in ads of iPhones. This does not mean that you can’t use Admob’s services for regular mobile phone advertising. Minimum deposit for Admob is 50$.

Mobile phone advertising is risk game if you don’t know how to advertise on it. For example when I tried services of Admob with 50$, I lost very easily all my money. I started iPhone campaign and advertised clickbank products and some cpa offers. Good thing in it was minimum click cost which was something like 0.03$. So it is very cheap but does it bring highly targeted traffic? That’s another question.

With my experiences I saw that I got high impression amount but CTR% was something around 1%-5% which is not high at all. I sent that traffic to some of my clickbank products that I promoted but as well to CPA offers. Results were very bad. I got totally something like 1200 clicks from all my campaigns and I didn’t got any single sale.

This shows how risky it can be. If you want to use mobile marketing, try to find and learn all necessary information about it and then you can start to use it. Don’t make same mistake like me and rush ahead and spend 50$ and then you will be disappointed.

Conclusion

Another good thing in mobile marketing is that it is very huge and it is going definitely provide great opportunities of marketing in future. Learn it before starting to advertise. One great way to start is to setup test campaign with some specific product and check your results and analyze them. If you get satisfying results then go with that campaign.

It is reliable and easy to use as marketing method. Only bad thing in email marketing is possibility of spamming but that is not new thing. Also big subscribers list is difficult to build if you don’t know some tricks related to list building. We are not concentrating on this article on list building so let’s put that aside this time.

How it works?

Briefly said it works like this. You need to have at least two main elements.

• Website
• Email marketing service

Usually website is landing page which contain subscription script but it can be also regular website or blog. This script can be HTML or Javascript script.

Email marketing service is a service where user can manage subscribers and all emails to be sent to subscribers. This includes managing broadcast messages.

There are free and paid email marketing services. Here are some examples of free and paid email marketing services.

Free email marketing services

• PHPList
• DadaMail
• poMMo

Paid email marketing services

• Aweber
• iContact
• Getresponse

Difference between free and paid email marketing services is mainly email delivery reliability. Usually email marketing services that are paid has better email delivery reliability. Also paid email marketing services has better service and good support.

When you have chosen your email marketing service it is time to configure subscriber script and copy it to your website. There you need also to decide that what kind of information you want from your subscribers. Usually name and email will be enough. If you ask more information about them, there will raise big doubt in their mind. Reason for this is they feel that you are asking too much personal information about them.

When that is done it is time to test your email marketing service and the script. It is good to test at least two things.

• Sending test email to your email address
• Test subscribe to your list

Sending test email can be done in email marketing service. You need only to define an email address to where to send that test email. If you receive it then everything is good. If you don’t receive it in your inbox please check your spam or junk folder.

Next thing you need to test that subscription is working. This can be done easily by subscribing to your list by adding at least your name and email. Then check from your email marketing service that you have got new subscriber. If you get new subscriber notification and you probably get it then you know that everything is good and working, however if you don’t receive it then check your configurations.

If your script is working properly then you have done everything right and your script is ready to suck some subscribers to your list.

The Power of Gold List

With gold list it is meant a big list which has targeted subscribers. They are really interested in what your website is about. The power of gold list is huge when it comes to selling some product or giving useful information.

For example when you have 20K subscriber list and you want to refer or sell some product it is easy to do and probability that you get sales has huge probability. It is said that usually 50%-80% of your list will check your email that you send to them and from those 10%-30% will take action. For example if you are selling some product 10%-30% of those subscribers who see your “sale letter” or “sale email” will buy that product. Of course there are some facts that will effect to their decision. One of them is how good you can convince them to buy your product or product that you are referring.

Let’s take an example how much you would earn money with your 20K list.

We have a product that cost 50$. We have list of 20K. We will send an email where about 60% of subscribers will check your email. Let’s make some calculation.

0.60 x 20 000 = 12 000

That would be 12K. From those 12K let say that 20% will buy your product or product that you refer.

0.20 x 12 000 = 2 400

This would be 2 400 sales. Now let see how much this would make you money.

2 400 x 50$ = 120 000$

This would make $120K.  $120K is not bad and this is only when you refer or sell your product to your subscribers. So it has quiet big potential.