Google’s Matt Cutts spoke to Bill Hertzer at SES San Francisco stating that Google does not use Chrome’s data to determine rank or search quality of links.
Bill said this in a thread at WebmasterWorld:
“Here on WebmasterWorld there have been some discussions regarding the data that Google is collecting via their Chrome browser. There have been some rumors and even a recent presentation from a former Googler that said that clicks on links from Google Chrome were more powerful than other links–because Google could measure that those clicks. (I can’t find the exact URLs of those threads right now though.)
I personally asked Matt Cutts about the use of Google Chrome data in the the Google organic algorithm.
We can now put this all to rest. Matt told me, in person, that Google’s organic algorithm does not use any Google Chrome data. The same goes for the Google Toobar, as well.”
Despite Google saying they do not use their toolbars and other items to determine ranking/search quality, there are plenty of search engine optimizers who just aren’t buying what they say.
Do you think Google uses their toolbar and browser data to help decide on a websites rank and search quality? Let us know in the comments!