Many types of search engine marketing tools are available to use for your online marketing efforts. The tools that are available allow you to perform keyword research, view analytics, view keyword rank, and view a link analysis for your website. Most of these tools are available from Google that are offered for use at no cost. These tools allow you to perform effective search engine marketing.
Keyword Research
One tool that you can use to perform keyword research for online marketing efforts is Google Adwords Keyword Search. Cool features of this tool include match types and URL related keywords. The match types tool will show you an estimates for keywords that have an exact match or phrase match. A search may have the exact keyword or a keyword used in the search phrase. You will also see an estimate of a broad match. These are searches that use similar words. The URL related keywords tool is used to give you relevant keywords based on a specific web page or website.
Another useful tool to aid your online marketing efforts is the Google Adwords Traffic Estimator. This tool will give you an estimate of ad clicks for a specific keyword at a specific bid price. Keywords will need to be entered into the tool manually or by uploading a CSV file. The tool will then provide you a click cost estimate. Another feature of this tool is the display of match types. This is the estimate for an exact match, phrase match, and a broad match for keywords.
Analytics Tools
The most popular type of analytics tool that you can use for online marketing is Google Analytics. This is a free analytics tool that you can use with Google Adwords. Analysis is available for the content of a website, the success of a social media program, conversion analytics, and display ads results. A second benefit of Google Analytics is the ability to see how visitors interact with your site.
SEO Rank Checkers
Another important SEM tool is SEO rank checker. Install the SEO Book Rank Checker add-on for the Firefox browser to see results for yourself if you do not want to rely on an SEO company for the results. One of the cool features of this tool is an option to use various presets for analyzing different types of data. Another feature is the ability to schedule tasks once a preset list of keywords has been created. The results from this tool can also be downloaded to a CSV file.
Link Analysis Tools
One way to see inbound link data for your website is to use Bing Webmaster Tools. You will first need to sign into Bing Webmaster Tools or create a Microsoft account. This will give you access to the Bing Link Explorer Tool that allows you to obtain a backlink analysis of your website.
Another option is to use Google Webmaster Tools. Create a Google Webmaster account and then add a site to be analyzed. You can see internal links and links to your site under the Traffic category.
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