Now it’s time to start to choose a niche and make some research.

When you start to choose a niche there’s few things that you should notice. First you want to make the whole process very easy to complete, secondly you want to find a niche that has potential of high traffic, and thirdly you want to find a niche that has high potential to get sold. In order to complete those three points we use tools that will ease your process and also we will discuss more deeply about them.

Starting Point

Good way to start is to write down all topics that you are interested in. For example work at home, lose weight, playing golf, dating and etc. When you have gathered enough of them the next step is to identify that for which niche you have most knowledge of. This will ease your whole process when it comes to writing an eBook or making videos or whatever your product will be, it requires knowledge somehow. The next step is to start make research about your topic. If it is good niche that has lots of traffic it means also more sales.

Research Niche Market

There are lots of ways to make research of niche market. In the end of this article there’s link that shows lots of researching methods. I highly suggest visiting at least that site. Here I have listed five sites/tools that we are going to use in making research:

  • Google Insights
  • Google Trends
  • Yahoo! Answers
  • Amazon Bestsellers
  • Ebay Pulse

Google Insights

We will start researching by using Google Insights. Google Insights is tool that shows what is currently most searched topic based on keywords that you want to find on. You can specify your search by search type, region, time and category.

Google Insights Main Page

So for example let say that you have picked work at home topic based on your interest. Now you can simply write Work At Home. When we type that keyword we will get following results:

Google Insights Results

To analyze search result you need to understand what each field tells. Here’s they are explained briefly:

  • Interest over time – shows interest of people over time meaning that how much people have searched current keyword
  • Regional Interest – how much people have been searching that specific keyword in specific region.
  • Search Terms – top search terms that have been searched and are related to that specific keyword.
  • Rising Searches – current rising keywords that are related to your keyword which are rising.

So how you should analyze each step? Here’s explained:

  • Interest over time – this value should be rising or at least staying quiet same all the time.
  • Regional Interest – according to this you can know where your traffic is coming according to your keyword. For this I highly suggest that you try to look for keyword that has high values for USA, Canada, UK and Australia regions. Reason for this is that those are the countries that internet business is rolling very well meaning that from those countries most buyers are.
  • Search Terms – write them down because when you make SEO to your product you need to make some research by using these keywords. They are very beneficial.
  • Rising Searches – very important point. Write all those keywords down because they are need for SEO research too.

When you have found main keyword that is related to your topic of interest which is in our case Work At Home which has high values in Google Insights you will definitely see that this is a niche to go for.

Click here to go to Google Insights.

Google Trends

Another good tool is called Google Trends. This is similar to Google Insights but the difference is that in Google Trends it gives more specific information about location where that keyword has been most searched. Also it shows that what language is used for searching that specific keyword.

Google Trends Main Page

To take an example we need to type again Work At Home keyword because that’s the main keyword in our case. So the test results were:

Google Trends Results

Now it’s time to analyze each field. Because this is similar to Google Insights tool I’m not going to explain each step but I will tell you how to analyze them. So let’s start by analyzing Searches field. As you can see that our work at home keyword has been searched quiet same way. Gap between two “needles” means quarter. For example when we check results we can say that work at home keyword is not so much searched in last quarter, especially in December.

Rest of fields is quiet self explanatory so I’m not going to explain them.

 By using this tool you can find what most searched keyword is. This means that keyword is related to most searched topic and according to that you can start to build your product small part of foundation.

Click here to go to Google Trends.

Yahoo! Answers

Another good method to make research is to use Yahoo! Answers site. Main idea in this method is to see that what people are most talking about and what they are looking for. Niche is a product that answers to people problems. Remember that rule.

Yahoo Answers Main Page

So how to do it? First we need to remember that our topic is work at home and that it is related to business. So when we go to Yahoo! Answers site you will see on left side all categories that are available. Then choose Business & Finance (in our case). From there you can start to explore all kind of questions. Now you need to find what people are talking about.

When you have found lots of questions that is related to some specific topic you know that it is the one where people want to get their problem solved from.

Good thing in this site is that there are people who are asking and you can make lots of notes of people problems.

Click here to go to Yahoo! Answers.

Amazon Bestsellers

Amazon Bestsellers section can be also used for researching market. Main idea here is to find many bestsellers books that are related to your niche. Reason for this is that because those books are bestsellers it also means that they are most bought. This tells us that there’s high demand on that specific topic. When you find lots of bestsellers books that is related to your niche you can go for it.

Click here to go to Amazon Bestsellers.

Ebay Pulse

Finally we have Ebay Pulse which is also very great site to see what people are looking for. Even in Ebay Pulse most searched things are usually stuff meaning physical things you can still use it to benefit your research.

All you need is to choose the category that is related to your main keyword and in our case because our main keyword is work at home we will choose category Businesses & Websites For Sale. This is closest category that is related to our main keyword. From there you can see TOP 10 searches.

Ebay Pulse

The way that how you can use that top 10 searches list, is that you need to see if there’s any keyword that is related to your main keyword. This will indicate that people are searching something that is related to your main keyword.

Click here to go to Ebay Pulse.

Other Research Methods

Here’s a link that I promised in the beginning that has lots of research methods listed.

Click here.

Conclusion

When you have done enough of researching and you find lots of searches and that people are having problems in main keyword that you have picked up that is definitely the topic to go for. Remember to use as much time as you need in researching phase because it is vital part of this process and it is so crucial that if you don’t make enough good research of niche market then you are wasting your time in further phases.

Reason for this is that when you are making research process it is part your product foundation. When foundation is not established well then your product is falling apart just like when building a high tower.

Here you have it. I hope that it has helped you very much or at least somehow.