With over 4.1 billion mobile phones around the world, mobile marketing is having bigger impact and playing significant role in future marketing. At the moment mobile marketing is not in the same level as web based marketing but it has been forecasted that mobile marketing is going to outreach web based marketing by 2011.
One known mobile marketing company is called Admob. Admob is mobile advertising platform that is specialized in ads of iPhones. This does not mean that you can’t use Admob’s services for regular mobile phone advertising. Minimum deposit for Admob is 50$.
Mobile phone advertising is risk game if you don’t know how to advertise on it. For example when I tried services of Admob with 50$, I lost very easily all my money. I started iPhone campaign and advertised clickbank products and some cpa offers. Good thing in it was minimum click cost which was something like 0.03$. So it is very cheap but does it bring highly targeted traffic? That’s another question.
With my experiences I saw that I got high impression amount but CTR% was something around 1%-5% which is not high at all. I sent that traffic to some of my clickbank products that I promoted but as well to CPA offers. Results were very bad. I got totally something like 1200 clicks from all my campaigns and I didn’t got any single sale.
This shows how risky it can be. If you want to use mobile marketing, try to find and learn all necessary information about it and then you can start to use it. Don’t make same mistake like me and rush ahead and spend 50$ and then you will be disappointed.
Conclusion
Another good thing in mobile marketing is that it is very huge and it is going definitely provide great opportunities of marketing in future. Learn it before starting to advertise. One great way to start is to setup test campaign with some specific product and check your results and analyze them. If you get satisfying results then go with that campaign.
