CPA stands for Cost Per Action or Cost Per Acquisition. CPA is an Internet advertising pricing model, where advertiser pays for publisher each qualifying action. For example qualifying action can be registration or a purchase.
CPA method has grown its popularity among affiliates and it is one of most rewarding method to earn money. While CPA popularity has been growing up also the amount of networks has increased tremendously.
CPA method has three parties:
- CPA Network
- Publisher
- Advertiser
CPA Network
CPA network is a network which brings publisher and advertiser together. In CPA network publisher and advertiser must register in order to find each other. Publisher aim is to find good offer of advertiser to start promote and advertiser aim is to get own ads to be displayed in publishers website in order to get more leads.
Publisher
Publisher is also known as an affiliate. As mentioned above its aim is to find good offers to promote. Every time when publisher get visitor to take action under his/her website he/she will get paid. Action can be registering to advertiser’s website or buying advertiser’s product.
Advertiser
Advertiser’s aim is to get own product to be sold or get visitor to register to their website or whatever action advertiser has set for publisher.
Because growing popularity of CPA method there has been lots of attempts of fraud amid publishers. That is why most CPA networks are very strict and in order to prevent this kind of fraud publishers must verify themselves by phone or get verification code.
