Email marketing is very effective way to boost your sales especially when you have a big list of subscribers. So what actually email marketing means? As its name indicates it means using emails to be sent to subscribers as marketing method.
It is reliable and easy to use as marketing method. Only bad thing in email marketing is possibility of spamming but that is not new thing. Also big subscribers list is difficult to build if you don’t know some tricks related to list building. We are not concentrating on this article on list building so let’s put that aside this time.
How it works?
Briefly said it works like this. You need to have at least two main elements.
- Website
- Email marketing service
Usually website is landing page which contain subscription script but it can be also regular website or blog. This script can be HTML or Javascript script.
Email marketing service is a service where user can manage subscribers and all emails to be sent to subscribers. This includes managing broadcast messages.
There are free and paid email marketing services. Here are some examples of free and paid email marketing services.
Free email marketing services
- PHPList
- DadaMail
- poMMo
Paid email marketing services
Difference between free and paid email marketing services is mainly email delivery reliability. Usually email marketing services that are paid has better email delivery reliability. Also paid email marketing services has better service and good support.
When you have chosen your email marketing service it is time to configure subscriber script and copy it to your website. There you need also to decide that what kind of information you want from your subscribers. Usually name and email will be enough. If you ask more information about them, there will raise big doubt in their mind. Reason for this is they feel that you are asking too much personal information about them.
When that is done it is time to test your email marketing service and the script. It is good to test at least two things.
- Sending test email to your email address
- Test subscribe to your list
Sending test email can be done in email marketing service. You need only to define an email address to where to send that test email. If you receive it then everything is good. If you don’t receive it in your inbox please check your spam or junk folder.
Next thing you need to test that subscription is working. This can be done easily by subscribing to your list by adding at least your name and email. Then check from your email marketing service that you have got new subscriber. If you get new subscriber notification and you probably get it then you know that everything is good and working, however if you don’t receive it then check your configurations.
If your script is working properly then you have done everything right and your script is ready to suck some subscribers to your list.
The Power of Gold List
With gold list it is meant a big list which has targeted subscribers. They are really interested in what your website is about. The power of gold list is huge when it comes to selling some product or giving useful information.
For example when you have 20K subscriber list and you want to refer or sell some product it is easy to do and probability that you get sales has huge probability. It is said that usually 50%-80% of your list will check your email that you send to them and from those 10%-30% will take action. For example if you are selling some product 10%-30% of those subscribers who see your “sale letter” or “sale email” will buy that product. Of course there are some facts that will effect to their decision. One of them is how good you can convince them to buy your product or product that you are referring.
Let’s take an example how much you would earn money with your 20K list.
We have a product that cost 50$. We have list of 20K. We will send an email where about 60% of subscribers will check your email. Let’s make some calculation.
0.60 x 20 000 = 12 000
That would be 12K. From those 12K let say that 20% will buy your product or product that you refer.
0.20 x 12 000 = 2 400
This would be 2 400 sales. Now let see how much this would make you money.
2 400 x 50$ = 120 000$
This would make $120K. $120K is not bad and this is only when you refer or sell your product to your subscribers. So it has quiet big potential.
