SEO abbreviation comes from words Search Engine Optimization. It means to optimize a website for search engines so that your website will have good ranking in search engines. Better ranking of your website have the more traffic it will get.
SEO is a big process because it involves links, content, keywords, tags, graphics and images to be optimized. All main steps in SEO are listed below and their explanations:
- Keyword Research
- Analyzing website and its traffic
- Content
- Link Building
There are also other things that are required like building a privacy policy page and in some cases disclaimer page. Lots of website owners might consider privacy policy page as a small thing and that it is not necessary to have but it has huge role in SEO.
Optimization is nowadays more and more important. Especially when speaking about website which generates revenue. Reason for this is traffic. The more traffic your site gets the more sales you will probably generate. More sales you will generate more money you will earn.
There are lots of companies that offer SEO service for some specific amount of money. If your website requires SEO you can do it by yourself or by using SEO services that some companies provide.
Keyword Research
Keyword research is one key element in SEO. It is very important to understand what keywords are related to your website. It involves not only with content but also with images, website description and keywords. For example with images you can add alternate text that work as description of image or with website description and keywords you can add inside of <head>-tag following meta-tags
<META NAME=”DESCRIPTION” CONTENT=”Description here”>
<META NAME=”KEYWORDS” CONTENT=”Keywords here”>
Don’t make very long description or huge keyword list. For keywords use only relevant keywords. All keywords are separated by comma sign.
Analyzing – Important step
One of the big SEO steps is analyzing website and its traffic. Analyzing your website and its traffic is vital step in SEO because when you analyze your website and traffic you will know how to optimize your website or at least get ideas. By understanding your website you will know which elements are affecting on it. For example by changing layout or just by adding more content can bring you lots of traffic or decrease amount of traffic. Still you have to be careful with content.
Why I have to be careful with content?
Answer for that is keyword spamming. This means repeating same keyword many times in content. Search engines don’t like spamming and nowadays especially they are quiet developed. For example when Google sends crawler (website update checker) to your website and it recognize that you have repeated same word more than five times your content will be not shown on Google because Google consider it as spam.
Link Building
Link building is a step where website owner adds links that are relevant to own website. The more relevant websites that is linked to your website the more important search engines consider your website. More important your website is better ranking your website will get which will bring more traffic.
Link building can be done by two parties. Each one will add others website link to their website. Those links are not necessary to be in main page but at least they should be in some page in the website. For example you can create page called links or other relevant name to that link page and there you can add all website’s links that you have direction with.
Really, Good article. i need this type of article.
You’re welcome. It is nice to see that our article has been big benefit for our visitors
hey this really a very nice article…i actually learnt alot from this.can i have some more articles like this..waiting for more such helpful articles..
Hi Shalini
I’m going to add new SEO Articles in near future. Because it is very valuable information I might give some advanced techniques. But let see what next year will bring. Happy Holiday